The world’s gone digital and your market is now in complete control of what content it consumes. They now have the ability to pull, download, request and demand information or entertainment when and where they want it…or NOT.

As a result, your market is now more accessible yet harder to reach. It is bigger yet more fragmented. And more selective and informed....yet less loyal to your brand.

And with each passing day, your market is exposed to more and more messages....yet remembering fewer than ever before.

Adora, Integrated Relationship
Marketing software

generates informative consumer insights that give you a clear understanding of how to increase the relevance of your marketing message and reach your market via the most effective and preferred channel, such as email, SMS, web, .mobi, Call Centre or Direct Mail. Which not only increases response rates and marketing ROI, but also grows customer profitability and retention rates as customers grow more loyal to your brand.

Adora provides a single view of all communications and responses across all channels between your brand and your consumers. So your brand speaks with one voice, listens to your consumers and responds accordingly. Eliminating over communication. Increasing relevance of messaging and engaging your consumers in a personalised and highly relevant and responsive dialogue. Adora’s comprehensive features work in concert to help you engage and retain your consumers through relevant, timely and interactive communications across multiple channels.

Adora, Integrated Relationship Marketing, provides an extensive range of relevant features for the modern marketer and marketing department:

• Multi-Channel Campaign Management: Plan and execute campaigns across multiple channels (e-mail, SMS, .mobi, Web, Direct Mail, Call Centre and more…) via a single platform. Keep track of when and how often you’ve communicated with your consumers and what responses were generated. Learn what channels are most effective with which consumers. Run multi-wave campaigns, e.g. SMS triggers an e-mail, e-mail triggers a call from your call centre.
• Enterprise Feedback Management: Run surveys and collect consumer feedback via multiple channels to begin determining satisfaction levels, identifying marketing opportunities among your consumers, maintain a single view of all feedback received from consumers and respond accordingly.
• Marketing Resource Management: Plan resourcing and budgets for marketing campaigns.
• Master Data Management: Ensure you maintain a single version of truth for all your data. No duplicates, no over-written updates. Adora provides a single repository for all consumer data and communication history – and the relevant tools to keep data clean.
• Business Intelligence: Track all communication history and get to know your consumers through the responses generated and feedback provided via multiple channels and campaigns. Adora maintains and builds an information rich consumer profile that enables you to conduct intelligent consumer segmentation and predictive analysis to ensure messaging remains relevant and you anticipate consumer needs.

All Adora functionality is accessible via a single end-user interface for a seamless, single log-on experience. All data is stored centrally for a 360 degree view of all activities and communications with your consumers.

Let us run those campaigns for you! We’ll work with you, your team or your agency to gain the consumer insights and consumer intimacy that ensures a long-lasting and profitable brand-to-consumer relationship.

Our Client Services team have run hundreds of multi-channel marketing campaigns for companies and agencies such as BP, brandhouse, Levi Strauss & Co., Master Currency, Ogilvy, Nokia, Oscar Tango, Stonewall Digital Marketing, and Wundermanns – helping them get to know consumers by engaging in a meaningful one-to-one dialogue by sending the right message, at the right time, via the most effective channel.

Managed Services include:

• Multi-Channel Campaign Management: Take advantage of the immediacy and low cost of emerging marketing channels such as e-mail, SMS, .mobi, Web, as well as traditional channels such as Call Centre and direct mail. We’ll get your message out via the most appropriate channel and capture every response and reply generated, so you begin gaining insight into consumer preferences and demographics.
  Download the .PDF to read more about web marketing.
  Download the .PDF to read more about email and SMS marketing.
• Enterprise Feedback Management: Never let a single word of feedback slip through the cracks. Whether consumers interact with your brand via a Call Centre, live event, Website, e-mail, SMS, or even Point of Sale, Global Vision can capture their comments and feedback and securely store them centrally in your consumer database.
  Download the .PDF to read more.
• Marketing Analytics, Dashboarding and Reporting: Let our data mining experts turn your coal mine of data into a diamond mine of information. We’ll analyse data collected from campaigns, customer interactions with your brand across all touch-points (including Point of Sale). Data can then be converted to informative reports and dashboards.
  Download the .PDF to read more.
• Data Cleansing: Let us do your dirty work! We’ll scrub that dirty data from your database by eliminating invalid details in your database so we can increase delivery rates of your marketing message.
  Download the .PDF to read more.

Close the loop on your brand-to-consumer communication and generate a 360 degree view of all interactions between your brand and consumers. Global Vision’s Managed Services will help you gain valuable consumer insights and increase response rates to your marketing and loyalty rates to your brand.

Contact us for pricing on any of the above services.

Adora is our pride and joy, so of course we’re going to struggle to comprehend why on Earth you WOULDN’T choose Adora. So we’ll just let the facts speak for themselves:

Reason 1:  She’s beautiful.
Just look at her. Have you ever seen an interface this beautiful? Just because it’s software doesn’t mean it has to be drab and boring, does it? Or did we not get the e-mail…?

Reason 2: She’s smart.
In fact she’s so smart she makes really complicated calculations look really, really easy. Adora’s Business Intelligence – or as we like to call it, Brand Intelligence – provides Data Mining and Predictive Analysis to identify marketing opportunities and trends, and even anticipate consumer behavior. Complex data is then interpreted and presented as simple and revealing information and dashboards…which ultimately makes you look really, really good to your team and your boss.

Reason 3: She’s flexible.
And we mean that in a business way. Not how you’re thinking…(shame on you). Adora offers flexible licensing options to suit your budget and needs:  “Pay as you go” or transactional, straight purchase or lease to buy.

Reason 4:  She’s Single. As in Single Platform. Single Sign-on.  Single Interface. Single Code base. Single View of all communication history, across multiple channels and touch-points.  All this creates a seamless and convenient end-user experience.

Reason 5: She’s friendly and just gets on well with others.
Adora plugs right into Microsoft Dynamics CRM and other CRM applications to enhance their marketing capabilities and increase your Return on Investment in your CRM software.

Reason 6: And best of all, she’s easy. 
Easy tiger, we mean that from an end-user perspective. We’ve had a team of User Experience (UX) specialists working hard for months to make Adora super intuitive and easy to use. Because we simply want to make sure that Adora becomes something you want to use and not the software version of dental floss.